Rollick Inc. has partnered with CuneXus Solutions to add finance preapprovals for credit union members shopping for powersports vehicles.
CuneXus develops lending automation technology — for credit unions and some banks — that pre-screens and preapproves consumers for loans before they enter a dealership. The company works with Redstone Federal Credit Union, Cap Com Federal Credit Union, and Golden 1 Credit Union, among others.
Santa Rosa, Calif.-based CuneXus has partnerships in the auto industry but didn’t have any for powersports, which spurred its interest in Rollick.
“We’re working together to offer the solution to all of these clients at CuneXus so that they can help their credit union members not just get financing for these [powersports] vehicles but also shop for these vehicles through the Rollick program,” Rollick Co-Founder and Head of Business Development Jason Nierman told Powersports Finance. “[That includes] getting an upfront price on the vehicle from the dealer, special savings, and transparency through the shopping process. We’re really merging the idea of having financing locked up and now being able to shop in one integrated experience.”
CuneXus integrates with Rollick in two ways, allowing consumers to access finance deals through either the dealer’s website or through a branded shopping portal for the lender. Consumers shopping on a dealer’s site will find a button advertising special savings on the vehicle. Consumers who are members of credit unions partnered with Rollick are eligible for financial pre-screening at local dealerships. CuneXus verifies their membership and preapproves eligible consumers for loans on specific vehicles before they enter the dealership.
Rollick partners with affinity groups to connect their members to dealerships and provide special savings and promotions. Rollick is “keenly interested” in the finance segment, Nierman added, “whether it’s working for a channel partner to reach credit unions or banks or us having direct relationships with any lender that is financing these types of vehicles.”
Originally published: Powersports Finance