EECU was CuneXus’ first client to implement cplXpress. Their first campaign launched with one simple online banking integration, before many of the bells and whistles we have today. With an ROI of more than 363% and a 50% decrease in acquisition cost per loan, these results are proof that the perpetual pre-approved lending strategy works—even stripped down to the basics.
”It was like going from black-and-white to color. With cplXpress we can leverage our online banking, email, and mobile channels too. Our first loan pre-approval campaign with CuneXus was a huge success.Michelle HernandezCommunications Director, Educational Employees Credit Union