best practices in prescreen marketing campaigns

This insight guide co-created by TransUnion and CuneXus highlights best-practices for Credit Unions using prescreens as a method to gain and retain members. The main concepts covered include being mindful of over-engineering your criteria; using technology and automation to drive campaigns; employing insightful credit attributes to personalize offers; and the ease of understanding and accepting the offer.

Convenience and authenticity are driving consumer expectations more than ever. Credit unions can keep pace with the evolving demands of today's digital consumer by embracing automation and advanced data analytics to optimize speed, personalization, and transparency.

Dave BuergerCo-Founder, President & CEO, CuneXus

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